And so, the Man Store. 20,000 sq.ft. of retail therapy for men only spread over seven precisely-designed and detailed levels. It’s high-end multi-brand for those who like their labels, and budget stretchers for just about everyone. Of prime emphasis were the spaces for fabrics and custom tailoring, especially the latter which was increasingly sought after and hard to find elsewhere. The Man Store included innovations like a Tie Bar, and for the first time a fragrance section and ones for personal furnishings such as eyewear and pens. It did much to change popular perceptions about men’s retailing, till then an otherwise somewhat overlooked area.