Integral to the Prestige ethic is providing the total look.Accessories such as ties, kerchiefs and socks and cuff links were obviously part of the Prestige collection, but customers pressed for time expected to find the right shoes too, while they shopped for their clothes. It was decided that a standalone store would best ensure enough footwear choices – formal, work, ethnic and casual – and so the next strategic link was the franchise with Metro Shoes from Mumbai, another leading brand. The first standalone store opened in 1993 to be followed by two others, in Forum Mall and Forum Value Mall, Whitefield; again a success of vision and anticipation of the evolving Prestige customer profile: increasingly affluent, style- conscious and discriminating.